Viral Ad: Nike

This clip is one of the greatest viral ads ever, with more than 50 million views globally. Featuring world famous soccer star Ronaldinho hitting the crossbar no less than four times, without the ball touching the floor.

Viral advertising uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Through this means, the advertiser targets a large audience in so far as internet is an effecient way to make people know about the product through the word of mouth.

In Morocco, viral advertising may be very useful to promote some brands. In fact, some companies such as Maroc Telecom and Meditel are already using short messages that they send to their customers in order to inform them about the new options of the product. However, advertising in Morocco needs more creativity and more new ideas to attract a diversified audience.